Enhancing Experiences Through Bespoke Fragrance
Build more meaningful connections with your audience to improve conversion and grow your business.
We craft signature scents that tell your brand’s unique story, creating lasting impressions and emotional connections with your audience. Experience the art of bespoke fragrance for luxury brands and exclusive spaces.
“It isn’t merely fragrance; it’s storytelling. The candle with our logo has become a collectable. Brand & Bespoke translated our design language into a 360-degree experience.”
Backed By Science
Research shows that scent is processed 3,000 times faster than text and is the sense most strongly tied to memory, making it your most potent yet underutilised branding tool.
Memory Formation
Scent is directly linked to the brain’s limbic system, creating powerful long-term memories
Emotional Bond
Fragrances trigger immediate emotional responses, building deeper brand affinity
Brand Recognition
A signature scent becomes part of your identity, recognised even when other branding is absent
Supported by Data
87%
Brand Recall
Increase in brand recognition when scent is integrated with visual branding
23%
Longer Visits
Average increase in browsing time in scented luxury retail environments
97%
Satisfaction
Client satisfaction rate across our bespoke fragrance projects
The Brand & Bespoke Process: From Concept to Creation
Consultation
We immerse ourselves in your brand’s essence, understanding your core values, target audience, and aspirations or business objectives. Our fragrance experts analyse your physical spaces and existing sensory elements.
Development
Collaborating with master perfumers, we craft unique formulations that capture your brand story.
Scent Marketing Strategy for Different Spaces
Different environments need different fragrance intensities, scent types and application methods. For example, for in-store experiences, we can use discreet, hidden cold-air diffusers to ensure consistent yet subtle diffusion without overpowering the space. Hotels, however, often favour larger scent-diffusion devices that integrate directly into HVAC systems, ensuring a seamless and widespread fragrance experience throughout the premises. Additionally, hotels frequently complement their scent strategy with branded diffusers, candles, and fragrance-related merchandise, reinforcing their branding and creating lasting sensory memories for guests.
Implementation
Once you’ve selected your signature scent, we develop a complete delivery system tailored to your environment, including training for your team on optimal deployment
Industries We Transform
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Hotels and Residences
Create memorable guest experiences through signature lobby scents and in-room amenities that embody your brand essence.
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Retail
Enhance customer experience and brand perception with custom fragrances that complement your visual merchandising.
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Offices
Transform office environments with tailored fragrances designed to boost productivity and wellbeing.
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Weddings and Events
Capture life’s special moments with personalised scents that capture the essence of your celebration and leave lasting memories.
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Luxury Charters and Showrooms
Amplify the sense of luxury and sophistication through tailored fragrances designed for yachts, private jets, and exclusive showrooms.
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Private Clubs
Bring your club’s unique identity to life with bespoke fragrances and tailored scented products that embody your values, enhance exclusivity, and deepen member connection
