Hotels & Residences

Create memorable guest experiences through signature lobby scents and in-room amenities that embody your brand essence

Elevate Every Stay with the Power of Scent

Create unforgettable guest experiences through refined, sensory storytelling.

At Brand & Bespoke, we help luxury hotels and residences transform everyday moments into deeply immersive experiences — through the invisible, yet unforgettable power of scent.

Your guests don’t just see or hear your brand — they feel it. Whether they are stepping into a grand lobby, settling into a suite, or sinking into the stillness of your spa, a signature fragrance has the power to evoke calm, comfort, and connection in an instant.

The Signature Scent Experience

We collaborate with your team to design a bespoke fragrance that captures the essence of your brand — then weave it seamlessly into your guest journey. From curated diffusions across shared spaces to personalised, take-home amenities, sales merchandise or marketing materials, our olfactory strategies enhance every interaction and extend your brand memory far beyond check-out.

For global hotel groups and branded residences, we offer consistency across locations through a master scent strategy — ensuring that every guest, no matter where they are in the world, is welcomed with the same emotional familiarity and sense of place. Whether launching a new flagship or harmonising existing properties, we ensure your scent is recognisably yours, everywhere.

From First Impression to Lasting Emotion

Through our premium scent-marketing tools and amenities, we help you:

  • Set the tone. Diffuse your signature scent through your HVAC in lobbies, corridors, and reception areas. We can cover spaces up to 15,000 sq feet

  • Delight guests with custom-scented in-room amenities that reflect your brand’s sophistication

  • Differentiate your space with private-label collections of candles and diffusers that guests want to keep

  • Build loyalty by anchoring your identity in emotion, memory, and sensory immersion

Where Scent Meets Service

Whether you are welcoming guests to a five-star urban retreat, boutique hideaway or exclusive residence, our approach blends perfumery artistry with strategic intent -  elevating your brand from premium to iconic.