Retail

Enhance customer experience and brand perception with custom fragrances that complement your visual merchandising

Create Memorable Retail Experiences

To attract more footfall and increase sales, elevate your retail environment with a bespoke scent. 

In the world of luxury, emotion drives desire — and scent is the most powerful way to evoke it. At Brand & Bespoke, we help brands translate their identity into a refined olfactory language, creating immersive, multi-sensory retail environments that linger in memory and elevate every moment of the customer journey.

Where Brand Meets Atmosphere

From the moment a client enters your space, scent sets the tone. It shapes how your store feels, how long visitors stay, and how deeply they connect to your brand.
Research confirms that scent profoundly influences shopper behavior, mood, and spending habits. A study published in the Journal of Retailing showed that customers exposed to a simple orange citrus scent spent 20% more on average, due to the fragrance's ability to improve mood and cognitive ease.

We work with you to design and implement a signature scent strategy that reflects your values, your aesthetic, and your clientele.

Our approach includes:

  • Bespoke fragrance development crafted specifically to reflect your brand identity, target audience, and products.

  • Precision Diffusion Systems carefully placed to provide steady, subtle scent coverage in your boutiques, flagship stores, and shopping malls.

  • Scented sales merchandise like candles and reed diffusers branded with your logo to reinforce brand recognition and customer experience.

  • Limited-edition or seasonal fragrance activations that capture attention, enhance product launches, and encourage repeat visits.

Each element is crafted to reinforce brand perception and enrich the in-store experience with subtle sophistication.

Designed for Connection

A well-scented space invites clients to slow down, explore, and feel. It enhances product storytelling, deepens emotional engagement, and sets your brand apart in the most intimate way.

Whether you are a heritage house, a contemporary brand, or a curated concept store, our scent strategies are tailored to elevate your physical presence and leave a lasting impression.